Your upgrades add significant value beyond the engine swap. The Rocky Mountain Westy accessories ($3,800), Smallcar AC and brake upgrades, Battleborn battery setup, and full suspension rebuild aren’t cheap—those alone could tally $20k+ in parts and labor. The paint job, new seals, and Terra Wagen flares suggest a show-quality finish, which appeals to buyers who want turnkey perfection. Add in the ARB awning, Holley Retrobright LEDs, and forged Mercedes wheels, and you’re looking at a van that stands out even among other restored Westfalias. The fact that it’s rust-free, low-mileage (121k), and obsessively maintained (Fluid Film, Collinite sealant) further boosts its appeal.
That said, the $100k investment won’t translate dollar-for-dollar into resale value—custom builds rarely do. Buyers in this niche tend to cap out around $50k-$60k for even the best Vanagons, unless it’s a Syncro or a unicorn with celebrity provenance. Recent sales of Subaru-converted Westfalias (e.g., a 1984 with an EJ22 sold for $26k on Bring a Trailer in 2021, and a 1987 with similar mods hit $27.5k in 2015) suggest a ceiling closer to $40k for most, but those lacked your level of restoration and extras. A 2019 listing in Denver with an EJ22 and solid upgrades was asking $21k, but it wasn’t as comprehensive as yours.
Given the quality, rarity, and documentation, I’d estimate this van’s fair market value at $45,000 to $55,000. You could justify asking $60k+ to the right buyer—someone who gets the Kennedy swap’s legality, appreciates the over-the-top build, and doesn’t blink at the price tag. Starting higher (say, $65k-$70k) might make sense to test the market, especially with your detailed writeup and photos on vanagonforsale.com, but be prepared to negotiate down. The included spares, binders, and accessories are a nice bonus, but they’re unlikely to push the price much beyond what the van itself commands.
If you’re aiming for a quick sale, $45k would move it fast in Salt Lake City. For a fly-and-drive buyer or someone shipping it to California (where Subaru swaps are gold), $50k-$55k feels like the sweet spot.