No doubt they are expensive. Seems like mostly fluff. Outside looks. BUT I can say from experience that if you really want a truck to go the distance you WILL have that money in to it! I built my SuperRaptor from a 2000 F350. EVERYTHING is new from pavement to steering wheel. Repowered with a 24 valve Cummins and I can tell you I have no less than $47,000 in it in parts alone. The labor is all mine. My ultimate truck!