Dan Moren posted an article laying out how Apple's new pricing for cloud storage fits in the current landscape
http://sixcolors.com/post/2015/09/cheaper-icloud-storage-plans-launch/
Here's a graphic from the article. Prices are per month of service.

One difference between Apple and its cloud storage competitors Google and Microsoft is that, with a couple of specific exceptions, Apple claims they don't scan your uploads for information that would "improve services" to you. Apple also doesn't sell the information to third parties. Apple's privacy policy is described here https://support.apple.com/en-us/HT202303
http://sixcolors.com/post/2015/09/cheaper-icloud-storage-plans-launch/
Here's a graphic from the article. Prices are per month of service.

One difference between Apple and its cloud storage competitors Google and Microsoft is that, with a couple of specific exceptions, Apple claims they don't scan your uploads for information that would "improve services" to you. Apple also doesn't sell the information to third parties. Apple's privacy policy is described here https://support.apple.com/en-us/HT202303