You forgot to add...............for many many many years.
This is a handmade, almost-heirloom piece of motoring heritage, built up to a (high) standard rather than down to a price. For those that appreciate it and can afford it, and want such a thing, this is theirs.
I do some work for the Scotch whisky industry - as a 'reward' for some of the work I've done for one particular company/individual I have received several unique blends and have kept (for my 6 year old to enjoy when he is 18) a magnificent limited edition hand-blended one-off bottle, with hand-printed label with my name on it, a serial number, a hand-fabricated and bound presentation box, with a small book inside printed on hand-made paper and all of it of heirloom standard. I will not tell you what this would cost to purchase, but for those who appreciate these things it's an object worth having.
For me - it's hats off to ECR for doing such a lovely understated job and producing a fine piece of motoring craftsmanship. When you don't cut corners, you get a far more 'rounded' product. And as it will last, the descendents of the purchaser may also get to enjoy it too. How much is that worth?