I just put Lloyd Rubbertite in my first row, second row, and cargo area. They're great custom fit mats with nice little circles that hold liquid. Plus all three rows are about $160. I ordered them from Pelican parts, I've been buying Porsche stuff from them for years. They don't specialize in Land Rover but you can order the mats through them.
http://www.pelicanparts.com/cgi-bin/wizards/floor_mat_wizard3.cgi?command=start
The owner of Weathertech/Weatherguard is David MacNeil. He has two 110's that I have imported for him. I'll shoot him an email asking ****** gives on rover mats.