Interesting update:
https://www.truckcamperadventure.com/earthcruiser-back-in-business/
Instead of full, integrated builds, they'll be selling shells to upfitters.
I want EC to be successful! I do worry this puts them in a more crowded and competitive space.
I also personally felt like EC's biggest differentiator was specifically that they had engineered a shell, interior, and chassis to work together really well. I've seen more videos than I can count of Lance describing the center of gravity on the vehicles, how they keep the weight lower, how the systems and chassis all work together, etc.
The potentially lower price-point with this model is very compelling, but also maybe dilutes some of what made EC different from Total Composites, Cascadia Composites, Bison Overland, etc.