Edmunds.com bought an entry level 2012 Wrangler Sport, and proceeded with a mild build. Then they lived with the Jeep for a year, recording all expenses. A few numbers:
Purchase price: about $22.5 K
Upgrades: about $8600, including wheels, tires, a 3 inch lift, front bumper and winch
MPG: 17.3 before the taller tires, 16 mpg afterwards
http://www.edmunds.com/jeep/wrangler/2012/long-term-road-test/wrap-up.html
This article provides one answer to the "should I buy a Rubicon or build up a Sport" question. A two door Rubicon costs about $31K, less than Edmunds spent on their Sport plus upgrades. The Rubicon has stronger axles, locking diffs, better body armor, and better gearing, plus much better resale value than the homegrown model.
Purchase price: about $22.5 K
Upgrades: about $8600, including wheels, tires, a 3 inch lift, front bumper and winch
MPG: 17.3 before the taller tires, 16 mpg afterwards
http://www.edmunds.com/jeep/wrangler/2012/long-term-road-test/wrap-up.html
This article provides one answer to the "should I buy a Rubicon or build up a Sport" question. A two door Rubicon costs about $31K, less than Edmunds spent on their Sport plus upgrades. The Rubicon has stronger axles, locking diffs, better body armor, and better gearing, plus much better resale value than the homegrown model.