This summer will be my 3rd summer with it. I don't think I could live without it lol. It usually spends more time in the JK than outside of it (even if all it's doing is holding cold beers when we go wheeling). So it's been bounced around a ton. And still works like a charm. The longest I've left it running (without starting the JK) was 36 hours, and the JK started with no issues (single stock battery). If I was out in the boonies I likely wouldn't leave it quite that long, just in case. Have used it as a freezer to bring Dairy Queen products home (closest DQ is 800+ miles away) - I was a hero that day.
Mine is the 25L (even that was $550/600 or so shipped 3 yrs ago). It's on the small side, but is good for 2 ppl for a long weekend (maybe 3 depending on what/how you pack). I usually just put the condiments, beer (can fit 4-6 then rotate them in/out as used), milk, eggs, cheese, veggies, and meat in there. It gets tight and usually involves some digging depending on how it's packed. But it works great.
Eventually I'll have my trailer wired up and will get a 45-60L one solely for the trailer (either this trailer or a TD). But until then this does the job. If this were to break, I wouldn't hesitate to buy another one. Although I'd probably go 35L next time, but with the same idea - smaller one in the JK for daily stuff and road trips and whatnot, and still get a larger one for the trailer.