I have a 2014 Rubicon X 4 door, and the stock shocks were awful off road, but the suspension was nice on road. So, I swapped to king 2.5 reservoir shocks and it's a whole different ride, even at speed in the chop. I just lower the tire pressure on the 35" KM2 tires to 20 pounds, hit the sway bar disconnect button on the dash, and the ride is pretty darn smooth, even in potholes and washboard. I can also run the 12-16 inch whoops pretty fast, and unlike the stock shocks that would go from full compression to full extension so fast that the front wheels came off the ground, the tires stay planted with the Kings.
I've had other 4 doors try and run my pace as the terrain deteriorates, and they have trouble going half my speed, and still have stuff flying around in their jeep. Yes, the King shocks cost almost $2,000 for a set of 4, but besides the king shocks, the only other suspension modification is a a Rough Country leveling kit that costs less than $200. IHMO, you don't need major suspension modification on a JK, you just need to control compression and rebound on the suspension you have. I bought the zero deductible 1 million mile warranty from Chrysler when I took delivery of my Jeep, so I am limited in my modification to keep from risking my warranty.
We were so impressed with the Kings on my JK, we are currently converting my youngest son's CJ5 to use King coil over shocks with 14 inches of travel on linked suspension front and rear, and my oldest son's jeep is next to get King shocks like mine, as they want the kind of ride I have on my 2014. We rock crawl, but also like to hit the desert and run sand washes, so need suspension that doesn't beat us to death.
Unfortunately, you are going to get a lot of different opinions on the internet, so you will have to weed through responses to find the right path for you. My 2014 in my 9th jeep, and it's by far the best ride and the most capable in any terrain.