The 2 uses I need the equipment for is vehicle to vehicle communication while on the road and trail. I like the handheld idea because if I'm traveling with a less equipped buddy I can hand them a hand held. Use 2 will be keeping in touch with my family when their in the camper and I'm up at the crack of dawn catching fish or similar scenario.
Budget: I was expecting $100 for a CB or $200 for a HAM handheld but would spend more if I could get a true long range handheld communication.
Emergency application would be a bonus but at this point I have SPOT as my emergency plan.
Unfortunately, it is not legal to share a FCC Amateur Radio license with anyone, even family, so that could be something that would drive a decision toward CB. That's the only downside to ham -- everybody in the group needs to have a license and a radio before it's possible to leave the CB at home. For this reason I have both a CB and a 2m ham radio.
That said, if you want to talk to family with the superior range and clarity of a 2m ham radio, just get the wife and kids to do a little studying and go take the Technician Class license test together. I used hamtestonline.com and passing the test was a breeze. The mock test feature would also give you an idea of whether or not you/the wife/the kids are ready to pass the test before you pick the date to take the test. I know others have used free online question pools to study with equal test success. Testing availability is listed on the
Amateur Radio Relay League (ARRL) website.
As to budget, you could install a mobile unit and antenna for less than $200 and pick up a
$68 eBay HT for carrying in your pocket.
edit: I see that you have a PPL - the 2m ham is in the VHF range like the air band, so the range per watt will be similar (outstanding with good height above surrounding terrain yet still superior to CB at ground level. The clarity is much better because the common mode on 2m ham is FM versus the slightly scratchy AM for the air band. Also, it is legal to use ham in the aircraft, if you're interested in that possibility.