From their webpage(see below). I'm guessing the items I bolded may be some of the differences.
The JackMate® replaces a standard lift jack's limited capacity top clamp with a multipurpose attachment and is rated to the full capacity of the jack as a clamp, winch, spreader or a base.
The JackMate® slides over either end of the jack bar and is attached with a quick-release pin. As a top clamp, the JackMate® dramatically increases the jack's winching, clamping and crushing capabilities. As a replacement for the jack base, the JackMate® is engineered to "bite" into boards or logs to help prevent the jack from sinking in mud, sand, ice and snow.
Updated features include a super-grip, diamond plate top, wire fence pulling slots (which doubles as a bottle opener), an easier pin for attaching the JackMate® to the jack, and quick release replacement pin for the jack's base.