And to follow what Haven has said, this isn't really a commercial in the true sense of the word and is well worth a watch. Could be I just have not yet seen enough of them, but it strikes me as rare for a company to put time and money into a video like this one that doesn't sell a wonder-solution for the viewer. It was 100% informative (Unless Teraflex sells those red-handled side cutters

) and doesn't ask you to buy anything.
When you say infomercial, I expect Shamwow Vince to come out and tell me he can solve my wheel-washer problem with the Washer-B-Gone, for only 3 easy payments of $19.95 but wait, if I call NOW I'll get TWO Washer-B-Gones! *applause* And he'll CUT A WHOLE PAYMENT! *more applause*
Cheers
Craig