I have a warn XD9000i that's at least 12 years old and an 8274 that is about 15. I've done NOTHING to either of them but use them (often!) and they both still work great. IMO, the red "W" is for Winch. If there isn't a red W on the front, it's not a winch, it's decoration. Or it will be at some point.

How's that for biased? (I've had Ramsey winches, a Harbor Freight winch, an older Mile Marker... My Warns are still going. The rest are gone.
Ramsey makes OK winches, but they freespool by spinning the planetary end of the winch, and it gets gunked up, and then you'll bust a nut trying to get cable off the thing, which sucks. The MM winches are I think related to the Smittybilt winches, and I know two people with those winches that jump out of gear when you put a load on them. (Which makes them kinda useless...) And the Harbor Freight winches work, but the one I gave to my dad gets REALLY hot really fast when you use it. Something is wrong with it but I couldn't figure out what, so he just uses it for short pulls to unstick himself when plowing.
I'll second the notion that you buy the best winch you can afford, or pick up a used Warn and do a good once over. And you budget for a snatch block, tree saver, 6' piece of 5/16" chain minimum, some shackles, and gloves because having a winch without all that is like having an engine with no car.
Chris