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Loss-leaders are absolutely a thing. It is a sales & marketing strategy applied to certain products that's been in play for generations. Tundra is such a small piece of Toyota's business, and the truck market in general. Investors at this level are thinking big picture, not in the weeds on one...

Toyota likely detunes via software/ECU controlling engine output. This is a common practice on Ford work models for increased efficiency and longevity. It's generally accomplished via software though some mechanical differences can exist.

Because the sales volume is significantly less than the Big 3. The margin is probably good on the old Tundra due to few line changes but the sales volume will never eclipse an American auto brand. By contrast, the Big 3 have essentially divested of anything that's not a truck or full size SUV...

This looks great. I’m selling my Habitat partly because my business was hit hard by Covid and I’d rather liquidate it, and also because this is the setup I want. I also have an F250. Those Palominos are very underrated. Great setup, good luck with the sale.

PM’d you.

Fair point, thanks. Outside base length is 83 inches. Outside base width is 69.5 inches. Inside wall to wall at the base is 67 inches. Inside lip to lip width is 64.5 inches. Inside base length is 82 inches.

Price reduced to $5,000.

Selling a used 2018 AT Habitat for 6.75' bed Ford F250/F350. Definitely fits 2017+, highly likely to fit 2011-2016. If you want it to fit something else that's your homework. Has some scratches and dings from use. Rear lift gate was replaced and is raw aluminum, not color matched pewter like...