Got my TRD Pro 4Runner for MSRP. As far as Tundras go I think if he holds out and is willing to go MSRP, not a penny more, he will get what he wants. I have seen at least 3 TRD Pro Tundras in Inferno sit on lots for weeks, one in Glendale, one in DTLA, and I forget the other one, Culver City...