Exactly, my thinking.
A $3 billion dollar company should have set aside budgets for marketing, promotion and R&D as well as significant access to capital and cash reserves. Kickstarter was a vehicle for a small business or entrepreneur that had no access to any of those resources to enter the market. Companies like Anker, Peak Designs etc… have no business on there.
Also, an awful lot of marketing BS but no mention of compressor type or how long the warranty is.