Low Speed, High Drag
I'll preface this by stating that I don't spend weeks-on-end in the wilderness, I'm more of a "weekend warrior", if that. In my experiance with buying North Face cold weather gear (gloves/jacket) circa 2008 from their official store, at full MSRP, I was left cold and severely unimpressed... I later heard similar complaints from others; will never buy their gear again. On the other hand, all Columbia Sportswear (and Mountain Hardwear under their ownership) has performed well and kept me warm. Biggest issue I had was zipper failure on several of their soft-shell jackets of a certain vintage/style. I also have several of Columbia "fishing style" button down shirts and a soft-shell jacket or two that are over a decade old and still wearable. In the last few years I purchased a handful of Eddie Bauer fishing-style button down shirts and have been impressed how well they've lasted and the material/design is overall better than Columbia Sportswear. Someone here mentioned seeing Eddie Bauer clothes appearing at Costco recently... I picked up two pairs of light hiking pants their and the cut/fit/material seem better than what I've seen from Columbia's offerings. MY personal opinion is that Columbia Sportswear and Eddie Bauer are a great bang for your buck.