AbleGuy
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Jeep and Toyota Are About to Potentially Gain a New Competitor from an Unforeseen Brand
Hyundai's apparently very serious about upping its off-roader game and could be on the path to making its own dedicated rugged off-roader.
The new proposed CRATER Concept vehicle by Hyundai may be an indication that that company’s off-roader ambitions are finally coming to fruition and soon will produce a challenger to Jeeps and Broncos.
The teaser release of this off road capable rig concept is a sign that Hyundai’s apparently finally becoming very serious about developing its entry into the hard core off-roader market.
The initial reports coming out are that the CRATER Concept build will include all the needed workings of a serious, rugged, four-by-four.
Stay tuned to the auto news platforms if you’re interested though, because while info is scarce today the Hyundai CRATER Concept reportedly will be fully revealed in LA in the coming days.
Here’s the article about this potential head turner that came out yesterday:
Jeep and Toyota Are About to Potentially Gain a New Competitor from an Unforeseen Brand
Chris ChinNovember 18, 2025Hyundai’s apparently very serious about upping its off-roader game
Hyundai is looking to up its game in the off-road space. The company just teased an all-new concept ahead of the Los Angeles Auto Show. Called the CRATER Concept, the new prototype looks to amplify the Korean automaker’s ambitions with its recently established XRT line of SUVs.
Over the last couple of years, Hyundai launched its XRT range of all-terrain-biased SUVs. It started with the Tucson XRT, Santa Cruz XRT pickup, then the IONIQ 5 XRT, the Santa Fe XRT and more recently, the Palisade XRT Pro.
With the CRATER Concept, it appears Hyundai could be on the path to building its own dedicated off-roader.
As a teaser, details are obviously few and far between. Still, as we can tell from the provided renderings, the CRATER Concept appears to be one seriously rugged off-roader.
It doesn’t seem to be based on a preexisting model. Rather, it looks to be a completely standalone effort.
The renderings depict a typical two-box-shaped SUV. But the more telling details are the widened wheel arches, big wheels wrapped in all-terrain rubber, wide axle tracks with short front and rear overhangs, roof-mounted driving lights, the works.
Not too long ago, rumors began swirling about a dedicated, body-on-frame off-roader from the Korean brand. The CRATER Concept could be those rumors actually coming to fruition.
But we won’t know for sure until Hyundai officially pulls the wraps off it at the LA Convention Center in the coming days.
Stay tuned.
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