THE REAL STORY ABOUT HOWLING MOON!

bunduguy

Supporting Sponsor
Hey Guys,
Over the last 3 years, Bundu Gear has been the importer and principle dealer for Howling Moon camping gear. Many people do not quite know where the brand fits in, and what it is and where it comes from; I've even heard that we have been compared to some brands with origins in the East. Many people have never heard of us at all. While many people know our competitors very well, the benchmark may not be what you think it is. So here is the scoop.

In a nutshell, Howling Moon is arguably THE premier canvas RTT brand in South Africa, not only outselling every one of our competitors in Southern Africa, but also being outfitted on almost every off-road rental vehicle and safari outfitter in Southern Africa. This includes the 2 largest 4x4 rental companies, Kea Campers, and Britz/Maui.

Howling Moon was started in 1999 by a South African, Dave Fraser, in Durban, South Africa. Dave has over 35 years experience in the textiles and garment industry, so the man knows how to put some fabric together. The company was created as a blank page, starting from scratch, with all new designs and material specifications. Howling Moon was created under the umbrella of Jurgens Ci Canvas Division, which had been making premier awnings and canvas goods in South Africa since 1970, so we're talking a business which has been in operation for close to 43 years. Jurgens Canvas is the largest manufacturer of camper awnings, and tents in Southern Africa, using in excess of 1,000,000 ft of fabric every single year!
In the early days, Howling Moon actually produced many tents for a major Australian brand, now being manufactured in Asia. Howling Moon actually pioneered the "touring"style tent, which is now copied widely, many brands of which are unfortunately easily confused with Howling Moon.
The brand was also the first to use the composite baseboard, which is lighter than wood/ply, more resistant to rotting and cracking, and very accurately made on CNC routers, all in-house.
Here's a little run down of the features of a Howling Moon tent:

Fabric - A 380gm, 60/40 Polyester/Cotton ripstop blend, manufactured right in Durban, just miles from the Howling Moon factory. The only brand to actually use renowned local fabrics, and not from Asia. This means we have the best consistency, quality and color fastness and made exactly to specification. The fabric is heat and pressure impregnated for waterproofing, then treated post-production with a flourocarbon (Teflon) for superior waterproofing.

Zippers - Only YKK are allowed in the factory.

Rust and corrosion resistance - what isn't canvas, is Stainless steel or aluminum.

Ladder - The strongest and most comfortable ladder on the market, rated to over 400lbs on the ladder alone.

Mattress - The thickest on the market, at a full 3" of high density Polyurethane.

Thread - we use a corespun poly/cotton thread (the inner thread is polyester, and then is wrapped in cotton), so even the thread is waterproof, by allowing the thread to swell in its own hole, and seal up any water ingress.

Cover - the Howling Moon covers are designed to be THE most waterproof and dustproof covers on the market. Period! Even the legendary 'bull dust' of Australia is kept out.

Design - Howling Moon is the ONLY tent in the US market with a Stargazer feature. This is a zip-open roof which allows you to lie in bed and stargaze, or just get superior ventilation in your tent. We use tongue and groove at the joint for extra strength. Our perimeter aluminum extrusions allow the tent to be completely and relatively easily removed from the base.

Factory - Our staff is happy! Sunny, airy, spacious conditions with a great work environment. No 9-year olds on our production lines. Happy workers; This is what makes a huge difference.

So, if you wanted to know where to place Howling Moon in the scheme of things, just look right at the top; that's where you should find us.

And just in case you all wondered where the heck i came from; I am Zimbabwe-born, South Africa-raised, and after Business School spent 8 years as a guide in Southern Africa. Vacations were spent in my Defender 110Tdi traveling to Botswana and Namibia, exploring and often getting lost.
Cheers all,
Rou
 
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dblosch

Adventurer
Thanks for posting this. I've often wondered why HM didn't get more attention. A 1.6 Stargazer has long been my dream RTT. When the money comes in, I will definitely be ordering one.


:wavey:
Dan
 

bunduguy

Supporting Sponsor
Thanks guys.We have certainly been flying below the radar for a while in the US. And some the long accepted beliefs were starting to annoy me. So i thought i'd clarify. The Stargazer feature is certainly an amazing attribute, especially for us guys in the southwest and California, where we often have extremely clear night times, with wide open skies. And the best part is, there is no compromise on weatherproofing with the stargazer roof. In fact, most of the time I do not even take my rainfly with me, and the tent has never even hinted at water ingress, even during soaking, nightlong rain.
Thanks for the comments,
cheers
 

MANUCHAO

Aventurero
Thanks for all the good info posted.

I knew of HM but never really knew the history.....

It is great to see another option to RTT's.
 

1leglance

2007 Expedition Trophy Champion, Overland Certifie
Excellent post and history , thanks.

On the Horizons Unlimited board I have heard of Howling Moon for a long time and often wondered why it didn't get more attention in the US.
Also on the Ozzie boards it is well know so I hope you get more respect here.

I do know the US market is very young and there are a very small group of primary players that got things going. That impacted who was talked about and who's products were used in the beginning....and nothing wrong with that as they gave away alot of product and did a ton to support this community.
Now that the market is getting mainstream it will be interesting to see the dynamics and how it works out.
 

bunduguy

Supporting Sponsor
Excellent post and history , thanks.

On the Horizons Unlimited board I have heard of Howling Moon for a long time and often wondered why it didn't get more attention in the US.
Also on the Ozzie boards it is well know so I hope you get more respect here.

I do know the US market is very young and there are a very small group of primary players that got things going. That impacted who was talked about and who's products were used in the beginning....and nothing wrong with that as they gave away alot of product and did a ton to support this community.
Now that the market is getting mainstream it will be interesting to see the dynamics and how it works out.
Thanks Lance,
Our competitors have a good product and have been very successful in marketing. So it has made it tougher for a late comer in a poor economy, despite the fact that we're the industry leader and standard in other countries. But I think we'll get there, and it will be nice to offer another option to the status quo in the US. I'm also all about value, so i'm insistent on offering the best product and at a reasonable price.
And, by the way, we have some super new products coming as well. Awnings, tents and accessories.
 

FJRanger

I like getting lost...
Thanks for the history.

I've admired the Howling Moon products after a competitor told me to look into them for my trailer application. If I had the extra funds at the time of the build I'd gone with a Jurgens XT-140 and the Howling Moon Trailer Tent.
 

jeep-N-montero

Expedition Leader
Cool story, I have a good friend from Zimbabwe who recently finished his MBA with an emphasis in finance here in Utah. Not many people can lose their father a week before Christmas and still keep a 4.0 gpa but he did it.
 

bunduguy

Supporting Sponsor
Cool story, I have a good friend from Zimbabwe who recently finished his MBA with an emphasis in finance here in Utah. Not many people can lose their father a week before Christmas and still keep a 4.0 gpa but he did it.

That's a Zimbabwean for you. Good for him.
 

Mc Taco

American Adventurist
You know, there are some countries that I just love buying products from. South Afrika is one of them for sure.


Factory - Our staff is happy! Sunny, airy, spacious conditions with a great work environment. No 9-year olds on our production lines. Happy workers; This is what makes a huge difference...
Cheers all,
Rou

It is nice to hear that there are happy folks making a quality product and a good living.
 
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bunduguy

Supporting Sponsor
It was a very important consideration when i picked up the line. And when I toured the facility, it was very apparent. It was also nice for me to be viewed with such enthusiasm as well. I was introduced to the staff 3 years ago as the US dealer and they all seemed extremely proud that Howling Moon was now going Stateside.
 

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