Will the Newly Announced Planned Merger of Honda and Nissan Save the Frontier and/or Titan?

[AbleGuy]

Could be good news?

Nissan and Honda announce plans for merger: Here's what to know

Nissan and Honda are in talks to merge by 2026 as electric vehicles shake up the automotive industry.

www.usatoday.com

Much remains to be seen though, as to what this news will mean for our ability to actually buy new Nissan 4x4 trucks inNorth America, and also rely on continued parts and service availability. Especially after reading that Nissan also recently announced huge job and production cuts in it’s US factory.

What do you think?

Would this merger news make it more likely (or less likely) that you’d more strongly consider buying a new Nissan truck or SUV in ‘25 or ‘26?

 

[Ozarker]

Nisda? Frontitan? As long as we can still get the Nissan Z, we'll be ok.

 

[Gravelette]

They have said the brands will retain their separate identities. If they prune Nissan my guess is some of the overlapping small "clown" SUVs. IIRC Nissan said they were going to use the Titan factory space in MS for some other product. Titan is done and gone. Frontier seems different enough from the Ridgeline but who knows how much market there is for small trucks. They are approaching the price if 1/2 tons.

 

[AbleGuy]

Frontier seems different enough from the Ridgeline but who knows how much market there is for small trucks. They are approaching the price if 1/2 tons.

That’s exactly the challenge with trying to sell enough of the “mid sized” trucks to keep them in your market lineup (really, only the Maverick can truly be thought of as a ‘small’ anymore)…it basically seems to be a hearts over minds market.

The MS trucks may feel easier (and more fun) to drive and easier to park.

But price/mileage/capacity seem to clearly argue in favor of the FS 1/2 tons being the more rational choice.

 

[vintageracer]

Ford has produced and sold over 100,000 2024 Mavericks. Production is finally catching up with demand.

The market for a 4 door car with a bed that is a Hybrid (Maverick) is alive and well in the USA!