I'd like to see a "white body"-esque Wrangler. Something akin to the white body drag racing Challengers they offer. Basically a stripped down simplified vehicle. Except with a bit more than what the Challenger kit comes with. Say a Wrangler Rubicon but with no safety features (no air bags, stability control, anti-lock brakes, locker override), no electronic nannies (no range control on the lockers), not finicky front antisway bar (I'd rather have a manual disconnect), no luxury features (no A/C, no power windows or door locks, no key less entry, etc), overall a GREATLY simplified electrical system. Have it come with no bumpers, since these would be things taken off and replaced by the end user anyway so, why pay for them in the beginning? No carpeting or sound deadening since they'd be ripped out and the tub and it would be bedlined. Have it come sans seats, seat belts, and sport cage )or whatever they call it now) since the buyer would likely want to replace them with suspension seats, harnesses, and a real roll cage! (so, once again, why pay for things that will be taken out anyway?)
Realistically, the pricing on this vehicle would probably be the same as a loaded Rubicon (I really doubt they'd be willing to discount it since it would require a LOT of production line differences) BUT, without any hesitation, I would have bought a stripper version like this instead of my loaded Rubicon when I bought in 2011!!!
When purchasing, they should make it available to the general public (not only to race teams like the white body Challengers) but make buyers sign a bunch of liability waivers (similar to other white bodies). The white bodies are not typically street legal BUT, one could get around this by their selling it as an incomplete vehicle (as described above) and buyers could register the rigs with the DMV as kit cars.
IMO- This would make a MUCH better overland vehicle as it would be slightly lighter weight (even when re-equipped to be a road worthy vehicle) and MUCH easier to trouble shoot any electrical issues (when compared to a normal JK).
I'd also like to see the availability of a diesel engine, a diesel engined white body would be an AWESOME base for an expedition rig!!! I'd be tempted to trade my Power Wagon in for one! (though, my wife would kill me since I sold my 2011 Rubicon to buy my Power Wagon, LOL!)