I would love to have one, The pricing will be critical to compete. Looking around, I can get a Chevy Colorado, outfitted from AEV for 48k. That gets ya a ZR2, with full skids, steel bumpers, winch, snorkel and a few other goodies.
I got my license, with 2 days of study. I just took the online test over and over. I have no desire to talk to the older crowd, but I want the privilege to do, if I need so. It is a major turn off, however with it being a older crowd, you can change that by just getting involved.