My experience was completely the opposite. It was only after I started a thread on how bad the customer service did Mike finally break down and address the issue.
A couple of years later when I flipped my trailer and destroyed my Overcamp I dreaded having to order another one from Autohome. I ended up dealing with another guy, a new hire. He was very helpful and was very aware of the past bad customer service. He answered his e-mails , the phone and I received my new tent. I can't remember his name as it was a year ago.
Now there is competition for Autohome that did not exist a couple years back. A little competition always improves customer service if a company is to survive.
Sounds like your experience with the company improved. When the economy went into recession Mike ran the company single handed, which may explain your initial issues. As the economy improved the staff expanded and the service improved.
For small businesses the recession was a killer. Some businesses just disappeared, the ones that didn't ran on a shoe string, usually with the owner doing all aspect of the work, I know, from personal experience, that doing that for four years takes it's toll on the business and the individual.
Knowing some of the small business owners personally I think I'm correct in saying they are good people who are trying to do the best for their customers. 2008 - 2012 put a lot of pressure on all of us, we didn't always make the best decisions, as some of our customers will attest to.
In general most of the companies involved in Overlanding care deeply about their customers, there are screw up's along the way, that good companies fix. There are a few companies that are just bad eggs and deserve getting a bad reputation, and there are customers who are disgruntled and use social media to tarnish the reputation of a business either justly or unjustly. Trying to sort out the good companies from the bad companies, and the good customers from the bad is the hard part.