I took all my kit and the vehicle to Thunderpole (a CB specialist about 25 miles from home). The SWR of the antenna stsyem is slightly higher than ideal, between 1.7 and 2.0 depending on whicgh meter was used to test it, theirs or mine, but was consistent regarless of trying one of their short and another of their long antennas and also bypassing my co-ax with a length of free-running co-ax from their testing equipment (is must be the roof rack causing it).
The big discovery was that my SWR meter has been built incorrectly, with the FWD/REF switch wired up the wrong way round. This was the second meter, the first having been swapped with exactly the same readings and suspected as faulty. So, if you have a Moonraker SWR-100 meter and get odd readings, that's the reason.