IRRC, Land Rover limited the importation of the D90's and 110's into USA to keep from making changes to meet some US DOT spec's. Since the model was limited to a low number they did not have to add airbags ,etc which worked until they pulled out. The dealers sold them all and many at a premium.
To be sure the market for this type of truck is limited but maybe a little less so now if the amount of 4 door Wranglers I see around is any indication.
So now the dealers will have to buy extra signage, displays and other related items due to the switch. That doesn't sound like a good thing to do in this economy.