I drilled and expanding foamed a Coleman Xtreme 50qt roller as the lid was simply an air gap. It helped. But was still pitiful.
FWIW, I have a Lifetime 55QT, and some surplus reflectix. I made a slip cover for the cooler out of the Reflectix. Just used clear silicone adhesive caulk and cut it to shape with some flaps, glued the flaps.
I have yet to experience this cooler for extended periods with high temps, but have no reason to doubt it will keep food good and cold for a week straight as long as I am smart about keeping heat out of the cooler.
I kept the Coleman as a drinks and snacks cooler that is totally separate form the actual food cooler, and IF I am seriously lucky I will get 4 days ice retention, maybe... But we are in / out of this one all the time, and we dump warm cases of drinks in it which brings more heat into the cooler etc...
All in all however, if I were relying on it to keep food cold for extended periods, and I couldn't make my block ice in my own freezer at home, I would be hard pressed to not go for a 12v compressor fridge... I mean I love my Lifetime cooler, and would have no hesitation using it for say a trip cross country, do do some exploring mountain roads / trails in say Oregon for a week or two, coming back into town once a week to resupply, and then drive back home to TX. just manage the cooler, and try to find block ice souces. From my understanding, most Walmarts sell block ice... Since the cooler will already be pre chilled by my block ice, we should be good to go!