It's a Recon, and they spec it at 10,500 lbs, but it's the same size as most of the warn 8000lb winches. I notice they sell it with 85' of 7/16 now, which still seems like too much for that drum.
http://truckandwinch.com/recon-10-500-lb-winch.html
It doesn't have a name-brand pedigree, but it has all the features a good winch should have, and I got mine for less than $400 with a neoprene winch cover.
I've used it with snatch blocks to extract larger vehicles (but then again, everything is larger than a TJ), and I think I have about a 1:1 ratio of extracting my jeep vs extracting something else.
I had the idea to cut down the rope when I was winching up a washout full of boulders. I realized that I was never pulling more than a trucklength before I had to re-rig to change direction. Anchor points were 200 feet away, so I was using a long strap as an extension. The problem with doing a continuous long pull is that you can't keep tension on the line the whole time, so you might pull 10 ft up over a ledge, then as the truck starts to roll into the next hole, the winch is spooling up a slack line. When you hit the back side of that hole, the winch starts winding tight over the slack winds, which with synthetic will damage the rope.
But I'm thinking I probably should measure 50' off the first 8 wraps, instead of cutting the line down to 50' total.