Monotube dampers, like Bilstiens, Kings, Fox's, etc. can be mounted either way due to their high pressure gas charge though they are usually mounted cannister up for unsprung mass considerations. In theory KYB's can also be mounted cannister up, but I've no experience with them mounted as such.
Twin-tube dampers, like Rauncho's, Gabriels, Monroes, etc. must be mounted cannister down as they lack the high pressure gas necessary to keep the oil in the right places.