Sure, the Jeep logo doubles the price, but that Quicksilver trailer looks pretty nice. It's not something a hard-core 4 wheeler would drag on the toughest trails, but if you're that serious you're probably going to build your own anyway.
For the rest of us, who are looking to have some fun with the family, perhaps, this looks like a nifty little tent trailer. I wouldn't buy the Jeep version, of course, but then I'm a Land Rover guy anyway. In fact, the Quicksilver 6 is second on my list if JJBiggs' Offroad Teardrop+ (
http://www.expeditionportal.com/forum/showthread.php?t=44964) doesn't make it to market.
So for a lot of folks who aren't quite ready for, say, a Land Rover Defender but who want something they can take more places than the local state park campground, and thus are looking at a Jeep, this might pique their interest in a trailer. And, for example, this would be just fine in the backcountry of the Mendocino National Forest. They drop the trailer in camp and then hit the trails with others (who, hopefully, are more experienced) and pretty soon they're leading runs, all while the tent trailer stays back in camp.
Also, for those are pooh-poohing the idea of Jeep selling this trailer in the dealerships, how many of you bought your jeep (or other trail rig) from the dealer? If you did, it was probably either when you were a newbie yourself or it underwent immediate (funds allowing) upgrades. More likely, though, I suspect most of us let someone else burn off the new car smell/cost at the mall, then bought it used. Jeep's not aiming to sell to you -- they want to encourge the folks headed for the mall to head for the trails instead. (So when they have a family, they buy a bigger Jeep instead of a Volvo.)
Anyway, just my 2 cents. I like the Quicksilver trailers, especially if there is an off-road package available (hinted at on the website but not detailed.)
Of course, real men don't buy tent trailers, they just clear a bit of bare ground and use a rock for a pillow. Right?