I think his goal was to talk up SVO more than actually make a statement about putting third parties out of business, but given his level of d**chebagness in many other interviews I've read, it doesn't surprise me that he said what he said. Also Not surprising from a guy who is heavily responsible for that blasphemous product called the "Range Rover evoque."
The "specialness" of the land over brand , at least in my community, continues to fade unfortunately. 10-15 years ago, a rover got a double take or a compliment almost everywhere . Now, the discovery sports and evoques have weaved their way into the lineup amd the soccer moms driving Range Rover sports and lr4's are as prominent or possibly more so than other premium brand vehicles such as Land Cruisers, Yukon Denali's, GL550's, etc. I used to feel like getting a jeep would make me just "like everyone else," but at this point my lr3 is no different. In fact, if I drove a newer grand Cherokee with a tasteful 2" lift and some 33" a/t's, I'd be more unique at this point (and have a great and capable vehicle and a lot of money in the bank).
The Range Rover sports at 3 years old with 40-50k miles, a 6 cylinder motor, a terrible base Sound system, 19" wheels, no low range or two speed transfer case, no tow package, no heated rear seats, selling for 55k are just not special or premium vehicles anymore. They are a dime a dozen and they are ridiculously over priced in my opinion. I don't mean to bash JLR, but for all the reasons listed above, and the direction the brand is going, my passion and dedication for the brand continues to diminish. I will likely move toward a different daily driver and own a series rover to drive off-road and stay involved in the local rover club.