off-roader
Expedition Leader
My suggestion to them (in short) was to offer every vehicle in a super base model, from there let buyers pick and choose options they want instead of the "trim packages" they have now. That way they can advertise the lowest possible price and leave it up to the dealerships to up the sale with your HID, NAV, power anything, ect.
Seemed to make some waves. We'll see though
hope the dealerships are competent at installing those upgrades.
could be opening up a can of worms if their not.