This is a cool idea.
However, in my book, function is only slightly a head of form. It needs to work first and foremost, but a very close second: it should look nice. This has potential, but they executed it poorly. It needs side wings, and the center is too short. It should extend down so the skid plate section blends in more cleanly.
The winch port is at a bad angle, but I have see other bumpers like that, so its not a first. With the modular design, that should be an easy fix.
I really like the concept though, and with further modifications, this could look pretty cool with the erector set look.
Hopefully they continue to work on it.