Recovery order: "Escalation of Force" AKA "Escalation of Potential Danger" This is ordered by safest to more dangerous.
1) "manual", ie, maybe lower tire air pressure, stack and jack, floor mats and,or rock to find traction. Sometimes a little thought and elbow grease is all you need.
Alright, you've assessed the situation and have come to the conclusion that the above will not work... Maybe you're diff.-hung, or high-sided, bogged, or failed on a hill,....just assess FIRST, then break out the recovery bag of tricks!
2) NOW break out equipment - try a simple STATIC tow first!
3) THEN, just maybe, the use of kinetic energy is required - try a simple low-speed "snatch" with a recovery strap.(No more than 1/3 of total length FIRST) Why break out the rubber band, KERR, when 15% stretch may be all you need?
4) And FINALLY maybe it's winch time! You've exhausted all other methods...right?
5) When all else has failed or you have no winch THEN go to the HiLift Winch
All of this presupposes you know how to PROPERLY use all the above gear. It presupposes you're smart enough to think before you do, and finally, it presupposes you were supposed to be where you are in the first place.