EarthCruiser - to be more attainable than ever before.

lanceatm

Founder and CEO of EarthCruiser
G`day All,
If you've been following us, its been a rough 12 months but most important, all of our commitments to those who wished to remain in the build schedule will be complete in the next few weeks. That commitment to our customers has been our number one focus. We are grateful to those customers, it's been a bumpy ride.

Creating the systems to build and deliver hundreds of repeatable production overland vehicles that are worthy of the name EarthCruiser is where we spent our time and energy over all these years. The lessons learned and processes created are being relocated to more manufacturing friendly location/s in North America.
The aim is to make the EarthCruiser range of products more attainable than ever before in price and availability.

More on that shortly.

We will be having a soft launch and reopening the order books for selected EarthCruiser models in the coming weeks.

Lance and Michelle.
 

Spencer for Hire

Active member
G`day All,
If you've been following us, its been a rough 12 months but most important, all of our commitments to those who wished to remain in the build schedule will be complete in the next few weeks. That commitment to our customers has been our number one focus. We are grateful to those customers, it's been a bumpy ride.

Creating the systems to build and deliver hundreds of repeatable production overland vehicles that are worthy of the name EarthCruiser is where we spent our time and energy over all these years. The lessons learned and processes created are being relocated to more manufacturing friendly location/s in North America.
The aim is to make the EarthCruiser range of products more attainable than ever before in price and availability.

More on that shortly.

We will be having a soft launch and reopening the order books for selected EarthCruiser models in the coming weeks.

Lance and Michelle.
Are you building these yourself or is this some kind of licensing and/or subcontracting deal? Thank you.
 
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lanceatm

Founder and CEO of EarthCruiser
Are you building these yourself or is this some kind of licensing and/or subcontracting deal? Thank you.
Greetings
We have moved on from owning factories ourselves, we have a number of companies we are working with.
I think it is important that we emphasise EarthCruiser products have always been repetitive manufacturing, no custom always repetitive. Comprehensive documented Quality checks throughout the procurement and build process, just normal manufacturing practices. With that experience, documentation systems, and the extensive CAD files, tooling and moulding production can be sent pretty much anywhere that has competent techs to assemble a EarthCruiser to the pre set documented standards.

Best
Lance
 
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Zybane

Active member
More attainable is always good! I remember I was close to pulling the trigger on an EC FX back in 2019 when they were base ~$255K. Then I saw 5 years later the 2024 FX "started" at $600K and almost spit my coffee out. That's the price of three AeonRV's.
 

Spencer for Hire

Active member
Greetings
We have moved on from owning factories ourselves, we have a number of companies we are working with.
I think it is important that we emphasise EarthCruiser products have always been repetitive manufacturing, no custom always repetitive. Comprehensive documented Quality checks throughout the procurement and build process, just normal manufacturing practices. With that experience, documentation systems, and the extensive CAD files, tooling and moulding production can be sent pretty much anywhere that has competent techs to assemble a EarthCruiser to the pre set documented standards.

Best
Lance
Thank you for the candid response.
 

Steve_382

Well-known member
Well, I see the EC website has been updated. Sounds like they are looking for van builders and others to finish the interior of EC provided shells, at least for now. Will be interesting to see who steps up as the first builders.

 

lanceatm

Founder and CEO of EarthCruiser
Greetings All
We recently delivered the last EarthCruiser on our order books, fittingly, it was the iconic EarthCruiser EXP. With this delivery, we’ve fulfilled all commitments to our direct-to-consumer customers who wanted to complete their builds. It’s a milestone we’re incredibly proud of — and one that, for a while, didn’t seem entirely possible.

This marks the closing of a significant chapter of our personal and professional lives — closing the factory and saying goodbye to the EarthCruiser Crew probably the hardest thing we have ever done, gut wrenching. We built a very special company. Many lessons learned. More on that another day.

Now, with our customer commitments satisfied, it's time to change gears, apply what we know to a better, far more scalable way of providing more EarthCruiser products to more customers, at better prices and multiple locations.

So, what’s next?

We have evolved how EarthCruisers are built, sold, and distributed. Rather than completing every build in-house as we did in the past, we’re now partnering with a network of talented van builders and recreational vehicle upfitters and manufacturers across the United States. Businesses just like us, companies who see there is a change in the recreational vehicle industry that is customer driven, and gaining momentum.

The operating model is much like how recreational vehicle builders of all sizes begin with a blank van shell. EarthCruiser will provide structurally complete EarthCruiser "houses" which will begin with the EarthCruiser Terranova and MOD slide-in campers. Ready for installation to the appropriate chassis structurally complete to water tested lock up stage.

These two high-production-ready models are instantly recognizable as part of the EarthCruiser family of products and legally protected. Builders supplying direct to consumer and/or reseller dealers now have more product options with decades of overland manufacturing experience behind them. They get a front row seat.

And this is just the beginning.

In time, we’re expanding our model lineup to include the much-anticipated EarthCruiser EVADO, built on the Sprinter cab chassis. Towable options and the Core 4x4 upfit system are in the mix as well.

This change lets us focus on what we love most: creating innovative products, designing and building with authenticity drawn from decades of lived experience to share; partnering and supporting passionate people in our industry nationally. Together we can and will be a mighty force.

After 17 years we’re just getting started.

Lance
 

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mog

Kodiak Buckaroo
Lance,
It is great to hear new ECs will be entering the Expo market again. And a good selection with the 'MOD' (slide-in under 1 ton trucks) and the 'Terranova' for 1 ton and above trucks.
I have a few questions (disclaimer - I'm not in the market as I have two ECs, but driving around with one on my truck I always get asked about them, and it will be great to say they will be available again).
I don't recall if the 'MOD' was the 300 or 400 dimensions (one of mine is a 300)?

I'm guessing the MOD will be available with or without the front storage module depending on the buyer's truck bed size? And will the new MODs have the 'enhanced' rear door?

Is there any change in the future that you will produce the 6.5 foot version like the EC 'prototype' (I call mine an GZL-600 'Unobtainable Edition' ;) ) with the full lifting roof? While I love my 300 (5 foot with 16" storage box) with the tilting roof (solo travel), the '600 UE' with it's additional 30% of floor space, coupled with the much more spacious full lifting top, would be awesome for 2+ travel without going to the much larger (and nicer) Terranova.

And will these (unfinished) MODs and Terranovas be available to the consumer directly, or will they only be available to the end-users through authorized upfitters/builders?
I know that Total Composite changed from a direct to end user, to only through upfitters/builders for certainly understandable reasons, so I wonder if that will be the case for EarthCruisers?

Again, AWESOME news!
Photos (cuz' photos make any post better)
2016 Power Wagon with an EC300 (w/16" front compartment)
PW-NWF1.jpg
PW-NWF-2.jpg

6.5 foot 'Unobtainable Edition'

UE-1.png

UE-2.png

Disclaimer - no relation to EarthCruiser, not EC photos, not EC vehicles nor factory installed units , GZL logo is not an EC logo, and is proprietary to MOG units only
 
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ReluctantTraveler

Well-known member
I posted this in another thread, but it's probably better shared here:

I want EC to be successful. I worry this pivot puts them in a more crowded and competitive space.

I personally felt like EC's biggest differentiator was specifically that they had engineered a shell, interior, and chassis to work together really well. I've seen more videos than I can count of Lance describing the center of gravity on the vehicles, how they keep the weight lower, how the systems and chassis all work together, etc.

The lower price-point with this model is very compelling, but also maybe dilutes some of what made EC different from Total Composites, Cascadia Composites, Bison Overland, etc.
 

calameda

Active member
this too:

This may work for EC, i certainly hope it does. The market is better with EC in it.

But unless empty shells are sold direct to DIY end customers, its hard to understand how, when alls said and done, this will be a less expensive product. Overland upfitters are never cheap and they will, after all, need to add their own margins.
 

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