BCobe: for those of us who want to turn night into day, the only way to achieve that is through big light bars, and my go-to choice has been the VisionX 50" bar that puts out 50,000 lumens (contact Rick at 1-800-764-0926 at VisionX Wholesale. Tell him Martin sent you). I've worked with Rick on many lighting options and have been super happy with the service and quality of the lights. But with quality, you pay a higher price, and the VisionX 50" light bar is not cheap.
I've had many Baja Designs light bars as well, which also put out high lumens and they have an excellent, low-profile light bar if you need to fit it in a tight space. The ones we're running on the BAMF are the Squadron XL Pros that have a flood-spot beam and includes a replacement lens to change it into either all-spot of all-flood. If I were to run these lights only on the Jeep, it would be plenty of lighting to navigate off-road trails with no other lighting on. They are bright and cast a far beam, but if used in conjunction with a higher-output light bar, then the output won't be as noticeable. And they look really cool mounted on the A-Pillar!
Lifetime LED - this is my first experience with this light bar. If you're on a budget, these are the bars to get. It has an OK output but the main reason I bought the 33" bar is because it has a switchable amber/white light output. At $330, having a switchable light, you can't beat the price. As for distance, I have the spot beam and it illuminates the trail immediately in front of you for driving, but for turning "night into day", I would still recommend VisionX.
Hope this is helpful to you!