Seems like alot of the xtras are things I can add later with aftermarket parts, bumpers, guards, etc. Any thoughts for a newbie?
JEEP = Just Empty Every Pocket. This term comes from the fact that you can buy and bolt on virtually any possible component you can dream of. Jeeps are the ultimate upgradable toy. There are tons of brands out there, and they all have their merits, except SmittyBuilt.
Bumpers: AEV/Hanson/Rockhard/tons of others
Winches: Viking/Warn/Superwinch, no others
Suspension: AEV/ARB (OME)/Currie, a few others
Drivetrain: Superior makes good stuff
Misc bits: Currie/ARB/AEV are all good, there are many others.