I would love to have a rubi, but being overseas if I wanted to bring the Jeep home I pretty much had to buy brand new. Eventually its going to get lifted 4", upgrade the gears, 35s etc etc so when it came down to it I would LOVE to have one but I would rather have the extra cash for all the mods that have gone on in the past few months. Tent up top is not cheap 3500USD plus the 1k+ roof rack. and most of the reason I wanted the Jeep was to camp out of it for photography so I guess the rubi option just was not in the budget sadly. My Big bear is essentially a Willys with how I have its options setup and I got the body color hard top due to it being an option for the BB package and that was a big want for styling. (ya its a lot of cash for looks but I am a photographer so what do you expect!)
TL/DR Cost. I could fully option out a BB and have 8-10k for mods after putting down 6k or I could drive a bone stock rubi around for 2 years while I get some cash together for mods.