I am of the opinion that AEV items are expensive, but at the same time they are something that once you see in person they really do stand out compared to the competition. My AEV bumpers have smooth lines that I prefer the looks of over the angular looks of most other bumpers. AEV also has the best fitting corners out there and many other companies start with them to build their corners (PSC, GenRight). In addition the rear bumper gives overlanders many features that other comapnies haven't thought of, or been able to engineer (water tanks built into the bumper, using area behind spare for a shovel and gas).
While I would love to be able to afford a full conversion from AEV, I don't have that kind of money. At the same time I do have an appreciation for their products, and have bought many products from them to be able to get the same function and look.
While some people may argue abotu the weight, for a full width bumper the AEV is one of the stronger bumpers out there, but at the same time is fairly light for a full width. I could go with a stubby bumper, or even a luminum and probably save 50 pounds on each bumper, but at the same time what am I giving up with that 100 pound total weight savings? I am giving up some protection of the radiator, protection of the fenders, and other components that would be protected since an animal strike would be spread over a wider area as the animal is most likely to be pushed to the side of my Jeep past the wheels.
For some people animal strikes are of little concern, but from my 7 years living in Montana and driving through open range animals scare me on the road. I have come around a corner in the dark on a mountain pass doing the speed limit to find a cow sleeping in the middle of the road. I have also driven down the interstate and seen a moose casually stepping over the concrete divider between the sides of the road. I have seen people hit horses. These aren't the average deer strikes that I am trying to protect against, and I do still drive in Montana for at least a few weeks every year.
I would say that my requirements driving in the Northwest are different than someone driving in the Southwest. I am not looking for maximum approach angles, or the ability to drive through the desert at high rates of speed. I am simply looking to protect my Jeep for the areas I drive through both on-road, and off, while at the same time fitting the aesthetics that I prefer.
I look at AEV similar to the Apple products (Apple tax). Many people will comment that Apple products have a much higher retail price than other companies electronics. At the same time though Apple also tends to have a higher resale value than other electronics companies so once you have made the initial investment future upgrades are less painful. For example I bought an AEV bumper in 2008, and I just sold it to upgrade to the newer AEV front bumper with a bit more tire clearance. Most companies 5-6 year old bumpers have little value (maybe $200-$300) however I ended up only losing a few hundred dollars compared to when I bought the bumper 6 years ago. This higher resale value means I can upgrade to the newer AEV style without it being as painful as if I had gone with another manufacturer the first time around.
I have also read the comments about weight, and to be honest the Jeep JK wasn't designed to carry a lot of weight. Based on the GVWR if I had a family of four and went shopping at the mall and Costco I could easilly be over the GVWR. For overland and expedition use I think that the best way to get around this on the JK would be to use a trailer. For some this may be impractical, or not the way they would want to use their Jeep, and that is fine. At the same time once you start to fit a kitchen (fridge and stove slider from Adventure Trailers,) there isn't a lot of room behind the seats for cargo.