teotwaki
Excelsior!
If you don't lean your awning into trees or run it down tight, forested roads, that is fine, but realize that many people do. You are in the west and what works well out there doesn't necessarily work well out here in the Northeast. I need a durable awning and a Fiamma would end up in the trash after a single run. The Fiamma is a great unit and if I was more gentle on the truck, I would probably have one. Everyone has different needs. If there were a perfect product, everyone would be running the same thing and questions like this wouldn't have multiple replies.
In regards to your statements about the ARB cover not being durable; I have no idea where you get your information. The ARB cover is INCREDIBLY resistant to tree branches. I've used my ARB awning as a tree slider multiple times and dragged it through hundreds of miles of off-road trails this year, all in the Northeast with tight trails, tons of trees, and all on full size truck. My cover is still in fantastic condition with no holes or rips. The cover is absolutely durable.
I have the 8' ARB on my truck and I had a different 8' ARB on my Defender. They are very hard to set up alone. The shorter ones are pretty easy but I am short, have a tall truck, and I just can't reach all the things I need to at the same time to set it up easily. I would like something a little easier to deploy, but I do not want to give up the length.
I get my information from being an owner of both a Fiamma and the ARB and using them side by side for more than a few years. I don't think east coast trees are somehow more rugged and manly compared to any tree growing on the west coast. I was born on the east coast so I have more than an idea of what it is like there. It is more likely I am not careless about ramming an awning into tree branches but I guess that is somehow being gentle and less adventuresome in a non-full sized truck.
What is funny here is that the ARB awning troops are defending their purchase but they don't own a Fiamma. Let me emphasize that I own both and use both quite a lot in all sorts of terrain, weather and in and out of forests, deserts and other "gentler and tamer" west coast areas. The ARB is half the cost of the Fiamma for a reason and it is not because it has twice the quality.