I see you have some experience using rigging and steel. Would you recommend steel to guys (who off road) who are not experts and have maybe one or two recoveries under their belt?
Im certainly not going to argue with this guy about his use of steel cables and such for the towing industry, thats his area of expertise, and im sure that with the amount of cars with unknown attachment points, and the fact that on a daily basis they probably are running non stop in the crappiest of conditions, But I will whole heartedly DISAGREE that soft rigging is a fad that will die out. Sure, its certainly NOT for every industry, but its becoming prevalent in a lot, from ship mooring, sailboat rigging (up to the multi million dollar world cup boats), crane rigging to replace steel cables, arborists, and the list goes on. Materials like Amsteel rope (UHMWPE) are some 7x stronger by weight than steel cables, extremely abrasion resistant, UV resistant, and it floats. Its pretty much the perfect material for Overlanding where weight is a big issue. Not to mention, that if there is an accident, a failed steel cable or anchor for said cable unleashes an incredibly dangerous steel whip that will almost certainly severely injure you if not kill you, if the same thing happens with synthetic, sure, probably still gonna get hurt, but almost assuredly not very seriously if at all.
If you have less experience with rigging for overlanding, I would strongly advise to go synthetic over steel since its easier to work with, lighter, stronger in many (most) aspects, easier to store, and so on. And fwiw, my background in rigging is from my years in the fire service, where my specialty was rope rescue, vertical and confined space (didn't get to use it a whole lot, but hundreds of hours of training), plus a few decades of rock climbing, and of course now, lots of overlanding off grid. If people want to stick with heavy steel cables, pulleys, and shackles, hey, more power to ya, personally, Ill never give up my soft recovery gear, and I seriously doubt anyone that uses it will be going back to steel..... ever.