A quick tour of the inside of Bruce. This is how things stood after a day of wheeling and night of camping. When solo, I try to spread things out for best weight distribution. When my wife and dog come, the 85lb dog stays in the 60% rear seat, and the ARB recovery bag goes in the middle of the bask-seat foot well. Camera bag goes off the back of driver seat headrest on top of the fridge.
Frontseat: ARB recovery back in PS footwell, Camera bag and sun hat hanging from passenger seat headrest, ram mount holds my GPS on the windshield, 2m Ham radio mounted in front of the shifter, baseball hat tucked into the hard top, headlamp on headrest. Tuffy drawer to hold spare headlamps, radios, and ammo.
Footwell: Maglite mounted to seat rail, ARB tire deflator, inflation hose, tire chuck, air gun, bear spray under the front seat. Rubber floor mats, and carpet replaced with bedtred rubber mats. Aux switches on A-pillar, leather seats to make the interior more dog fur-proof. Map in door pocket.
Backseat DS: 50cuft fridge in rear seat strapped down with ARB tie downs, spare fluids, parts in bin in footwell, spare axleshafts and drive shaft under seats. Atlas in back seat pocket. Cargo net on ceiling for holding jackets, sleeping bags, etc. Door covers to protect interior from dog saliva.
Backseat PS: Dog hammock to separate footwell from seat and keep things out of sight. Swag tent, sleeping bag, sleeping pad rolled up in back seat. Firewood in the footwell. Tripod and spares under the rear seat. Trail books in back seat pocket.
Cargo Area: Front runner interior rack holding camp chair, stove stand, partner steel stove, toilet paper, bungies, papertowels, extra firewood or campfire in a can. First aid kit between rollbar and window. Fire extinguisher and 5lb propane tank on roll bars. Camp table/sleeping platform on top of tuffy cargo drawer. Tool rolls beside drawer, clothing duffle on top. Fly rods tucked between roll bar and side panel. Drawer holds all cooking equipment, food, spare tent steaks, guy lines, matches, etc. Under the drawer we have the AEV jack base, and spare fuses and tools. Tailgate table/drying rack. LED light spins around for camp light. White/Red LED camp light mounted on wiper motor and tied to aux battery.
Ceiling: 3 person flip pop tent above roll bars, hi lift- mounted to roll bar. Brackets off hi-lift hold ax, shotgun, rigged fly rods.
Tailgate: Trasharoo with upgraded buckles holds siphons, spare 1lb propanes, trash, tarp, shop towels, buckles. Exo Rack holds gas and water rotopax with spout for hand-washing and dog bowl filling. AEV mast holds two reverse/camp lights, 2m Ham antenna, super slim LED brake light, shovel.
I hope this helps someone else figure out how to maximize their space.