I work for Certified Slings, which is the mother company of Bubba Rope. I've used all different types of straps and ropes in my adventures, and had the pleasure of building, examining and testing Bubba Ropes. You really have to feel the ropes to understand the difference between it and the competitors. The urethane dipping process that we put these ropes through is more than just a pretty dye. This coating impregnates itself throughout the rope and is absorbed into the fibers. This keeps the rope from soaking up mud and holding dirt within the braid. It also gives the rope a tremendous amount of snag resistance, while maintaining it's flexibility. When a rope or strap holds dirt in it's fibers, it acts like sand paper every time it's pulled on. Over time this will lead to failure.