And I agree with you, tugboat. Having a custom vehicle is very nice. Knowing that you built it yourself gives you a sense of pride in it that others will never know. Myself, I have done that several times. I built a custom Toyota FJ-40 several years ago. When I decided to sell it, I lost a lot of money that could never be recovered. That's the nature of the beast and something to consider.
With my current Jeep JK, I just want something reliable to get me back and forth to work and for the occasional Overlanding trip. By the time I retire in 5 1/2 years, it will be paid for. The warranty was an added cost but one transmission rebuild will cover that. I just paid for it up front. My thought is that whatever happens, Chrysler will need to take care of it. My MOAB came with all the good AEV stuff. I've added very little but plan just the necessities. Nothing will be added that doesn't bring added capability with it. The Jeep has the AEV snorkle (which is for dusty conditions, not water crossings), AEV rear bumper water tanks, takeoff Rubicon wheels and tires and will soon get a Gobi roof rack. I hope to add a ZEON winch and the AEV tire carrier this Winter or early Spring. A tent and trailer are in the works. My Jeep does not have lockers as I didn't feel they were necessary for my planned use. The winch is for extractions, should I ever need it.
If I was going to build a Jeep though, and I'm really glad I didn't! I'd start with something salvage and go from there. Especially, if I was going to put a diesel into it. Rip it apart, strengthen the frame, add the engine and so on. Keep it simple and light. Why pay for something running that has a bunch of parts that will not be used? You won't get anything out of them, if you can sell them at all. The Cummins 4BT would be my diesel of choice. It's simple, inexpensive, powerful and reliable. Just my 2 cents and I hope it helps.