Thanks for the comments guys, it's a lot of work figuring out all the little details, and the production version is going to look a lot different, all for good reason! To answer some of the questions:
The fabric is a waterproof cold rated coated canvas on the outside, a layer of insulation designed to wick moisture and breathe with the inner canvas liner. I'm not the designer of the soft side, I leaned on an expert that designs and very successfully builds insulated multi man outfitting and guide tents used extensively in all regions of Canada, it looks really good and the experience is there with the combination. There is also a shock cord that runs through loops around the center of the outside, just not in the pics. It is ran that way as it is a wear item that can easily be replaced, not so when it is sewn into a wall. It helps fold the top in.
To address the PM's, the production version is only coming one way, ready to go. It's the only way we can produce it in a cost effective manner and extract as much value as we can from our vendors, by buying volume. The standard equipment list look like this:
.Insulated soft sides
.Full cabinetry package - there are some really cool features coming that work very well
.Pull out bed platform - turns bed into a king size north south bed
.Lagun table system
.Sink
.Interior cargo tracking and tie down points
.Group 27 AGM battery in sealed and vented box
.Blue Sea fuse and breaker panel
.Battery monitor
.USB and 12 volt ports
.20 gallon water system in the full size, 15 gallon in the mid size (this MIGHT move to 20 gallon too)
.Truma Eco hot water and forced air heat
.20 pound marine horizontal propane tank
.Fantastic ceiling fan
.LED interior lighting
.4 camper jacks with brackets (Aluminum)
.Tie down kit - in bed, model specific
It is designed to use an outdoor cook top, most people already have their favourite one. If not we sell Partner Steel in our online store, the proper valve and a jumper hose is supplied and mounted on top of the counter. It will accommodate the biggest portable fridge, again most people already have their favourite one, we sell Dometic and Indel. If you are looking for an inverter/110 volt check out Lion Energy, testing so far is pretty darn good, we expect it to work perfectly in this size of product. The majority of this concept has come from the user group, and committed buyers who have been involved in the process from the inception. Thanks for the input everybody, let's see how this thing works!