EarthCruiser
- Thread starter Bigtire
- Start date
mog
Kodiak Buckaroo
EarthCruiser is closing!?!?!
Just got the following email from them... EarthCruiser USA, LLC, a leading manufacturer of off-road expedition vehicles, announced it has ceased operations after 16 years of innovation in the overland travel industry. The company's last day of operations will be April 25, 2024. Since its...
forum.expeditionportal.com
and
EarthCruiser Closing Doors
I'm saddened to hear that EC is closing shop. One snippet from their annoucement email: "Despite EarthCruiser's many successes, changing market dynamics and economic challenges have made it increasingly difficult to sustain operations going forward. The decision to close the business was not...
forum.expeditionportal.com
NevadaLover
Forking Icehole
.
lanceatm
Founder and CEO of EarthCruiser
Greetings All
We recently delivered the last EarthCruiser on our order books, fittingly, it was the iconic EarthCruiser EXP. With this delivery, we’ve fulfilled all commitments to our direct-to-consumer customers who wanted to complete their builds. It’s a milestone we’re incredibly proud of — and one that, for a while, didn’t seem entirely possible.
This marks the closing of a significant chapter of our personal and professional lives — closing the factory and saying goodbye to the EarthCruiser Crew probably the hardest thing we have ever done, gut wrenching. We built a very special company. Many lessons learned. More on that another day.
Now, with our customer commitments satisfied, it's time to change gears, apply what we know to a better, far more scalable way of providing more EarthCruiser products to more customers, at better prices and multiple locations.
So, what’s next?
We have evolved how EarthCruisers are built, sold, and distributed. Rather than completing every build in-house as we did in the past, we’re now partnering with a network of talented van builders and recreational vehicle upfitters and manufacturers across the United States. Businesses just like us, companies who see there is a change in the recreational vehicle industry that is customer driven, and gaining momentum.
The operating model is much like how recreational vehicle builders of all sizes begin with a blank van shell. EarthCruiser will provide structurally complete EarthCruiser "houses" which will begin with the EarthCruiser Terranova and MOD slide-in campers. Ready for installation to the appropriate chassis structurally complete to water tested lock up stage.
These two high-production-ready models are instantly recognizable as part of the EarthCruiser family of products and legally protected. Builders supplying direct to consumer and/or reseller dealers now have more product options with decades of overland manufacturing experience behind them. They get a front row seat.
And this is just the beginning.
In time, we’re expanding our model lineup to include the much-anticipated EarthCruiser EVADO, built on the Sprinter cab chassis. Towable options and the Core 4x4 upfit system are in the mix as well.
This change lets us focus on what we love most and are best at : creating innovative products, designing and building with authenticity drawn from decades of lived experience to share; partnering and supporting passionate people in our industry nationally. Together we can and will be a mighty force.
If this of interest to you, we would love to hear from you.
www.earthcruiser.com
Thanks for sticking with us, after 17 years we’re just getting started.
We recently delivered the last EarthCruiser on our order books, fittingly, it was the iconic EarthCruiser EXP. With this delivery, we’ve fulfilled all commitments to our direct-to-consumer customers who wanted to complete their builds. It’s a milestone we’re incredibly proud of — and one that, for a while, didn’t seem entirely possible.
This marks the closing of a significant chapter of our personal and professional lives — closing the factory and saying goodbye to the EarthCruiser Crew probably the hardest thing we have ever done, gut wrenching. We built a very special company. Many lessons learned. More on that another day.
Now, with our customer commitments satisfied, it's time to change gears, apply what we know to a better, far more scalable way of providing more EarthCruiser products to more customers, at better prices and multiple locations.
So, what’s next?
We have evolved how EarthCruisers are built, sold, and distributed. Rather than completing every build in-house as we did in the past, we’re now partnering with a network of talented van builders and recreational vehicle upfitters and manufacturers across the United States. Businesses just like us, companies who see there is a change in the recreational vehicle industry that is customer driven, and gaining momentum.
The operating model is much like how recreational vehicle builders of all sizes begin with a blank van shell. EarthCruiser will provide structurally complete EarthCruiser "houses" which will begin with the EarthCruiser Terranova and MOD slide-in campers. Ready for installation to the appropriate chassis structurally complete to water tested lock up stage.
These two high-production-ready models are instantly recognizable as part of the EarthCruiser family of products and legally protected. Builders supplying direct to consumer and/or reseller dealers now have more product options with decades of overland manufacturing experience behind them. They get a front row seat.
And this is just the beginning.
In time, we’re expanding our model lineup to include the much-anticipated EarthCruiser EVADO, built on the Sprinter cab chassis. Towable options and the Core 4x4 upfit system are in the mix as well.
This change lets us focus on what we love most and are best at : creating innovative products, designing and building with authenticity drawn from decades of lived experience to share; partnering and supporting passionate people in our industry nationally. Together we can and will be a mighty force.
If this of interest to you, we would love to hear from you.
www.earthcruiser.com
Thanks for sticking with us, after 17 years we’re just getting started.