An optima will work well for what you want. I'll tell you what I did with my setup, however, I am sure there are as many opinions as there are people on this forum.
I split the batteries with a xantrex split charge system and made 2 catogries of devices, catogory 1 is things that run while the truck is on such as the stock electrical components and the rally/spot lights, inside radio etc. These items run off the main battery as they are not likely to be on if the engine is off, if they are going to be on they are not on for long (a modern truck will have more items in the category than my old diesel). Category 2 items are things which run from the Aux battery when the truck is off such as Fridge, Camp lights, misc camp electronics. I also have 2 different colored 12v sockets inside and outside the truck, one color is for one battery and one for the other.
The winch is a special case as you probably want to parallel the batteries to give more winching time, you need to use the battery as no 12V alternator is powerful enough to drive a loaded winch. Most split chargers worth their money have a feature to join the batteries together but check the max power carefully. With this setup you do not want to winch with the engine off as you will flatten both batteries and be stuck.
Like I said this is just my take, I think its best to leave the truck/starting battery untouched and put all the load on the aux battery. Others like to put all the load on the truck battery and use the aux battery (via the join mode on the split charger) to start the truck. Both options are valid for different reasons, the reason I chose the method I did mainly because the cranking current to turn my engine over can be over 1000A on a cold day and no split charger is going to handle that. The nethod of starting from the aux battery is an additional point of failure because it requires the split charger to work. If the split charger breaks you cannot start the truck, however, this is probably not a realistic worry as you could physically swap the batteries or jump one from the other with regular jump leads.
Make a plan and run it past the forum, you'll get plenty of feedback as this has been done lots of times before. Most importantly do what suits you and the way you use your truck. If you want to contact me off list, feel free.
Rob