I used to manage an independent outdoor store, selling climbing gear, paddling, backpacking, etc. Hard goods like that generally had a 25-30% markup. They usually are higher ticket and so cost more to stock. They don’t sell quickly. And they take a lot more staff time to sell (pack fitting, explaining features, etc.). I could spend an hour selling and fitting a $150 backpack and make $45 or no time selling a $150 Patagonia jacket and make $75 (50% margin). Plus the pack cost $105 to stock, while the jacket only cost $75.
And nowadays someone will come in, take an hour of your time getting help with a pack, and then go buy it online to save $15. Thankfully my time in the industry was pre-Internet and we only had the Campmor catalog to contend with.
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