If you look at the 2002 Dodge M80 concept pictured on page 1, and you look past the 90's inspired styling; there is some sort of appeal of/for that simpler "truck". 2 door cab, basic bed, basic 4 wheel drive...yes, a lot of us say we would buy that in a heartbeat, shut up and take my money....but in volume terms, would it appeal to a mass market that prefers 4 doors, opulence of interior space for more "stuff" and the accompanying creature comforts/luxury - all the while not scavenging sales from other pre-existing products of a manufactures portfolio. (re-reading this, WOW what a long run on sentence).
Much to the point of what AEV says, some people just don't like diesel; be it the stigmatism attached from "dirty diesels" to the often cited botched GM '80's diesels to the latest VW goof. But to their credit, some buyers do prefer diesel for the huge benefits; range of fuel economy, gobs of torque at basically idle, minimal maintenance(but now with the added complexity of SCR/DEF exhaust after-treatment). I know AEVDave tried to make a business case for the VM 2.8L engine swap, but economics of scale and return on investment negated that. In this country, gas engines are the volume(money makers), but there is just enough of a demand for diesels that some auto manufactures offer them. It will be interesting to see what plays out with this when it is (actually) released.
Much to the point of what AEV says, some people just don't like diesel; be it the stigmatism attached from "dirty diesels" to the often cited botched GM '80's diesels to the latest VW goof. But to their credit, some buyers do prefer diesel for the huge benefits; range of fuel economy, gobs of torque at basically idle, minimal maintenance(but now with the added complexity of SCR/DEF exhaust after-treatment). I know AEVDave tried to make a business case for the VM 2.8L engine swap, but economics of scale and return on investment negated that. In this country, gas engines are the volume(money makers), but there is just enough of a demand for diesels that some auto manufactures offer them. It will be interesting to see what plays out with this when it is (actually) released.