UpCruiser- I think you are asking a question that beckons the question- Why do any of us do mods on our trucks. I just purchased an AEV JKU because it was built like I wanted it - while a stock Rubicon just was not. I wanted turn key and easy (tired of wrenching).
So, somewhere out there, there is a jeep enthusiast that this or the AEV Brute 4 door will be the right answer for.
First, it goes without saying, this is just my opinion. I think the point I was trying to make is that there are reasons to modify our trucks that serve a purpose, then there are reasons that seem to be for making them look cooler for the sake of looking cooler. I am the first to admit that a beautiful automotive design gets my juices flowing and that a tastefully built rig kitted out to go explore does similarly. Where as what AEV did was a comprehensive redesign of a Jeep JK, using ALOT of in house produced components and engineers, Building a vehicle that was quite purposeful. I feel this PW conversion is more of a drop a body onto an already perfectly useful vehicle just to make it look cooler when in fact it likely adversely affects the usefulness by (and I am only speculating) decreasing the interior space while using the same chasis. I think the AEV stuff is dead sexy for sure, but it is more than just a skin deep kinda sexy.

I am not bashing the Burnsville truck, was just making a point that it would probably appeal to an enthusiast with different motivations. Some of the most historically beautiful 4x4's were considered such not for striking design, but simple utility. Case in point, the Land Rover series trucks, the original Bantam and Willy's JP's, the FJ 40. These are vehicles that are iconic and often used as styling inspirations. I don't think anyone would argue that an H3, an FJ Cruiser or other such stylized or retro vehicles will ever attain such status despite them being great trucks. There is almost a sense of nonauthenticity which i think leads to alot of folks not embracing them. Nothing wrong with driving a vehicle you think looks cool, you shouldn't bother driving something that you don't admire. It Is clear in a place like Expo where you have a huge gathering of enthusiasts that you have folks that participate more for the image than for the experience. It can often be seen in photos and trip reports, kind of like what the Expowives poke fun at.