Going with the 315/70/17 right from the start is a good choice. I went with 285/70/17s first and after about a month kept thinking they looked too small. I have the 3.73 gears and with the 285, the highway ride and acceleration was still really good. I ended up selling the 285s and went with a 35/12.50/18 on Method Racing wheels and the look of the vehicle was transformed. Unfortunately, the highway ride suffered too. Going up hills I now have to down shift to 5th or even 4th to maintain acceleration, which in the end affects gas mileage. With that being said, I still average between 16-18 so I'm not too upset.
Off-road the vehicle still performs adequately, but there was some getting used to having to give the vehicle a little more gas to get those big meats moving. After talking to about three companies and some other JK guys while off-roading, I am going to go with the 4.56 gears and Artec trusses next spring. This should give me the basic feel of the 4.10s and the 31" tire. I drove my brother in-laws 2012 Rubicon with the 4.10s and the difference on and off road was huge.
I daily drive my JKU and around town the ride is perfectly acceptable. It is when I am on the highway and off road where the difference comes in. On another note, I have a 2.5" lift using Metalcloak springs, Rancho shocks and JKS disconnects. This lift with the 35s makes a really capable off road vehicle. I'm not doing any serious rock crawling, but some of the more difficult trails are no problem, except for the issue I described earlier. After the regear, this thing will be great. I did trim my oem flares to provide clearance due to the 35s rubbing when articulated. So I would recommend a wider or flat flare, or just trim the oem ones.
My JKU is my first jeep and truck in general so my observations are strictly from this narrow perspective. Good luck with your build.